Trademark Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most effective business asset. There is a misconception that registering a company, purchasing the domain names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to if to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capability to stop others from via your brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description of the business’ offerings provides the legal specifics of protector. It is important that the range of goods and/or services that corporation produces is correctly classified into one of the 45 separate categories you can get.

It is important to spotlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect vehicles and business conception around australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the associated with trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval being the exclusive user of the specified trademark for all the different goods and TM Status Objected India services applied for under the application.